Custom B2B Employee Experience Platform
InApps built and scaled a dedicated Staff Augmentation for Qualee - delivering a full-stack HRM platform from MVP through mobile launch, covering employee onboarding journeys, micro-learning, engagement surveys, and real-time feedback tools across iOS, Android, and web.
Qualee's Employee Experience Platform
Qualee is a Southeast Asia-based HR technology company building an all-in-one employee experience platform - helping organizations run structured onboarding journeys, deliver micro-learning content, collect real-time engagement data, and manage internal communications from a single dashboard.
To build it, Qualee needed more than developers. They needed a partner who could staff the right roles at the right stages, absorb frequent scope changes without stalling delivery, and eventually hand over a fully documented, production-ready product to an internal team. InApps provided a dedicated ODC that covered the full product lifecycle - from initial architecture through phased feature delivery to final packaging, handover, and team training.
Project goals
- Build a scalable web and mobile platform covering employee onboarding, learning, and engagement
- Staff and manage the ODC team across three distinct product phases: MVP, optimization, and mobile launch
- Deliver iOS and Android applications with feature parity to the web dashboard
- Operate across a two-partner coordination structure without losing delivery velocity
- Package, document, and formally hand over the entire product stack to Qualee's internal team
Client requirements
Across each key area, these requirements shaped every architectural and product decision we made.
Structured Employee Journey Management
Qualee needed a configurable journey engine - one where HR teams could design and deploy onboarding sequences, micro-learning modules, quizzes, and surveys without engineering involvement.
- Boarding journey builder with configurable step sequences
- Micro-learning content delivery with progress tracking
- File library for policy documents, training assets, and media
- Employee directory integration within journey flows
Real-Time Engagement & Feedback Tools
The platform's differentiation was its engagement layer - giving HR leaders live visibility into employee sentiment through pulse surveys, structured feedback loops, and whistleblowing channels.
- Micro-survey engine with configurable question sets and real-time results
- Structured feedback module (peer, manager, and self-assessment)
- Insight dashboards aggregating engagement data across cohorts
- Anonymous whistleblowing channel with audit trail
Internal Communication & Initiative Management
Beyond surveys, Qualee needed a messaging layer - letting HR broadcast initiatives, respond to feedback, and track participation without relying on email or third-party tools.
- Internal messaging and announcements module
- Initiative tracking with participation and completion metrics
- Push notifications across iOS, Android, and web
- Role-based access control for HR admins, managers, and employees
Cross-Platform Mobile Application
Phase 2 of the engagement required extending the full web platform to iOS and Android - maintaining feature parity, native performance, and a consistent UX without duplicating the backend.
- Native iOS app (Swift) with full platform feature parity
- Native Android app (Java) with full platform feature parity
- Firebase integration for push notifications and real-time data sync
- AWS-hosted backend shared across web and mobile clients
Business challenges
The core obstacles that shaped every decision we made in rebuilding this platform.
Multi-Partner Coordination
Qualee's delivery involved InApps working alongside a second technology partner simultaneously. Roles, interfaces, and handoff points between both teams had to be defined and maintained by InApps - without clear documentation from the client side at the outset. Managing this coordination without slowing delivery required active technical leadership, not just execution.
Compressed Timelines
The engagement covered MVP, optimization, and mobile launch - three distinct phases with different team compositions, scopes, and success criteria. Each transition required ramp-up without regression, and each phase carried its own deadline pressure. There was no slack buffer between phases.
Unclear Requirements
Qualee came to InApps without fully finalized product documentation. Requirements emerged iteratively as stakeholders aligned internally. The ODC had to absorb that ambiguity - scoping defensively, flagging risks early, and building architecture flexible enough to accommodate changes without rework cascades.
Fast Team Scaling
As the product's scope expanded across phases, the ODC team had to grow quickly - adding roles and seniority levels without compromising code quality or delivery consistency. New engineers had to onboard into an active codebase and contribute meaningfully from week one.
Our solutions
Each solution addresses a specific pain point while contributing to a unified, future-proof platform — from infrastructure to mobile to AI, every layer rebuilt with scale, security, and speed in mind.
Phase-Gated ODC Staffing Model
InApps structured the engagement in three discrete phases - MVP, Phase 1 Optimization, and Phase 2 Mobile - with team composition and resource allocation adjusted at each gate. This prevented over-staffing early and under-staffing late, while giving Qualee predictable cost and velocity at every stage.
Technical Lead as Coordination Hub
Rather than routing all inter-partner communication through a project manager, InApps appointed a Technical Lead with direct authority to define interfaces with the second partner team. This reduced translation loss and kept technical decisions in the hands of people who understood the implications.
Iterative Scoping With Documented Decisions
Every requirement clarification was documented and signed off before implementation began. InApps introduced a lightweight decision log that tracked what was decided, why, and by whom - giving Qualee's stakeholders visibility and giving the ODC team protection against scope reversal.
Full Product Packaging and Handover
At the end of the engagement, InApps didn't just hand over source code. We produced full technical documentation, conducted structured handover sessions with Qualee's internal team, and ran training on the platform's architecture, deployment pipeline, and operational procedures - ensuring internal continuity without dependency on InApps.
Technology stack
Leveraging high-expertise engineering and battle-tested technologies, the InApps team delivered a scalable, production-ready solution built for long-term growth.
React
PHP, Laravel
Swift, Java
Firebase, AWS
The experts behind it
Every successful delivery starts with the right people. InApps assembled a dedicated, cross-functional team structured for speed, accountability, and long-term partnership.
Project Manager
Coordinated cross-functional collaboration between development, design, and QA teams, managing timelines and deliverables to keep the project aligned with client requirements.
Frontend Developer
Developed the Flutter mobile app and React web dashboard, delivering intuitive interfaces for users to monitor, control, and interact with Tessa robot across devices.
Backend Engineers
Designed and built the server-side architecture and APIs powering Tessa robot's control and monitoring systems, ensuring stable, real-time data exchange between the robot, mobile app, and web dashboard.
Mobile Engineers
Builds and optimizes native or cross-platform mobile applications, ensuring smooth performance, responsive UI, and seamless integration with backend systems across iOS and Android.
Technical Lead
Guides the overall technical direction of the project, making key architecture decisions and ensuring the team follows best practices for scalability, security, and code quality.
QA Engineers
Conducted functional, integration, and system testing across the mobile app, dashboard, and backend to ensure reliability and accuracy in Tessa robot's operations.
What we delivered
Key outcomes
- Delivered a production-ready employee experience platform across web, iOS, and Android - from zero to full product in three structured phases
- Maintained delivery velocity across a two-partner coordination structure without client-managed intervention
- Built and scaled a 22-member development team that absorbed evolving requirements without regression or rework cascades
- Completed a formal product handover including full technical documentation and team training - enabling Qualee's internal team to operate independently
Working with InApps gave us the flexibility to scale our mobile-first onboarding platform without slowing down. Their team understood the nuances of building for different markets and compliance requirements, and the AI-driven features they helped implement made a real difference in how we measure and improve engagement. It's rare to find a partner who moves this fast without cutting corners on quality.
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